There are 600 million CBD users worldwide as of April 2023. Statista predicts this number will rise to 925.4 million by 2027.
Cannabidiol, or CBD, is officially everywhere. The famous cannabinoid started as a mere tincture. Now, it’s infused into multiple products like bath bombs, makeup, etc.
Read on to see the top 46 statistics about CBD and other intriguing numbers you would want to know, such as CBD usage statistics.
Top CBD Statistics
- 60% of American adults have tried CBD.
- 10% of American men use CBD regularly.
- California is the state that consumes the most CBD, with sales reaching $730 million.
- Sharing 87.7% of the global CBD revenue, North America leads the market.
- 64% of CBD users are Caucasians.
- Less than 5 mg is the typical CBD dose per serving.
- 18 American states tagged CBD as “fully legal.”
- 27 countries legalized CBD use.
- CBD tinctures raking $976.07 million in 2021, are the most sold CBD products.
- 64% of adults use CBD for pain.
- 60% of people believe CBD is safe.
- 75% of CBD users find CBD effective.
- The market will be worth $47.22 billion in 2028.
- “No CBD product appeals to me” was the top answer from 30% of respondents who weren’t interested in trying CBD.
CBD Statistics Overview
According to Grand View Research, the global CBD market was estimated to be $6.4 billion in 2022. It’s projected to close at $7.7 billion in 2023.
In terms of usage, 26% of Americans used CBD in 2022. With the growing acceptance rate of cannabis use, 35% of adults will use CBD by 2024.
Learn more about CBD statistics focused on consumer use, demographics, industry stats, CBD state laws, trends, and more in the following sections.
CBD Consumption Statistics
As CBD use grows, it’s crucial to get a clear view of the current users and the demographics that comprise CBD consumers.
Get the most valuable and up-to-date statistics on CBD usage and demographics in this section.
1. According to Forbes Health, 60% of American adults tried CBD at least once in their lifetime.
In a Forbes survey of 2,000 US adults, most respondents used or are using CBD for its recreational and medicinal benefits.
2. 20% of adults between ages 18 and 29 years are using CBD.
Usage and familiarity with CBD gradually decrease as age progresses. For example, only 8% of those aged 65 use CBD, while 49% aren’t familiar with the products.
3. More American men than women use CBD regularly at 10% and 4%, respectively.
Men are twice as likely to use CBD regularly than women. Men mostly use CBD for social and spiritual purposes, while women are more likely to use CBD for wellness reasons.
4. California is the leading state that consumes most CBD products, with sales reaching $730 million.
California’s CBD market sales reached $730 million in 2019. This was followed by Florida and New York raking in CBD sales at $291 million and $215 million, respectively.
5. 64% of CBD consumers are Caucasians.
Caucasians consume CBD the most, more than any other race. The last ones to use CBD are Asians and Asian Americans, who only comprise 4% of the total CBD users.
6. 11% of Gen Zs use CBD.
Gen Zs, born in the late 1990s and early 2000s, have the most CBD users. They are either occasional or regular consumers. Boomers, at 4%, have the least number of CBD users.
7. Less than 5 mg is the most common CBD dose per serving.
27% of CBD users are unaware of their dosage per serving. Of those aware, 37% consume less than 5 mg of CBD.
CBD Stats per Country
At this junction, explore insightful trends in usage habits and acceptance of CBD globally.
8. 18 American states have fully legalized CBD.
Contrary to popular opinion, not all 50 states offer a “fully legal” status for CBD use and commercial movements.
Some states have reservations about CBD use, tagging it “conditionally legal.”
9. China’s CBD market size was forecasted to reach around 4.1 billion CHF by 2024.
While marijuana isn’t legal in China, CBD-infused cosmetics continue to circulate. Additionally, China plans to approve the importation of CBD cosmetics to global companies.
10. 49% of the CBD market belonged to the US.
The US had the largest CBD market share globally in 2018, while North America held the top spot in 2022.
Europe held the second largest CBD market, with around 3.06 billion euros in sales in 2022.
11. The UK searched “CBD oil” the most, with around 30 per 1,000 people.
People in the UK searched the keyword “CBD oil” many times more than any other country. The Republic of Ireland, Canada, Australia, and the US closely followed this.
12. 27 countries across the world have legalized the use of CBD.
Some countries where CBD is legal or conditionally legal are the US, Australia, Bulgaria, Canada, Cyprus, the Czech Republic, France, Greece, Italy, Japan, etc.
13. North America dominated the CBD market with an 87.7% revenue share.
North America, which consists of Canada, the United States of America, and Mexico, shares the largest CBD revenue market in 2022.
Experts say the region will retain its position throughout the forecast period.
15. China produces around 50% of the world’s hemp.
Hemp is the main raw material for CBD extraction. It is a resource mass-produced by China, supplying almost half of the world’s hemp reserve.
Statistics By CBD Administration Method
CBD is consumed in several ways, including oral, topical, sublingual, and inhalation. This section explores the statistics surrounding the different methods of using CBD.
16. CBD tinctures were the most sold CBD product, with $976.07 million in sales in 2021.
The second most sold type of CBD product is topicals which gained over 800 million dollars in revenue in the same year.
Consumers’ shifting preference for CBD tinctures during the pandemic is reflected in the number of users. About 48% of CBD consumers used CBD extracts from 2019 to 2021.
17. 37% of CBD users consume CBD-infused vape.
Despite CBD topicals coming in second place with the highest sales, vape pens are the second-most-popular CBD product type among customers.
18. The third most-searched food item in 2018 was “CBD gummies.”
Annually, Google releases the top-searched terms by topic. “CBD gummies” was the third most-searched keyword in the food-item category in 2018.
19. 45% of people using CBD for medical reasons prefer oil more than other products.
Method preferences vary by consumption purpose. For example, for consumers who use CBD for pain, 40% of them use CBD oil, while only 6% use CBD in capsule form.
Stats on the Reasons for CBD Use
Get insights on why people are using CBD through the following updated statistics.
20. 64% of American adults use CBD for pain.
The top reason for CBD usage among Americans is pain. In second place, 49% use CBD for anxiety and stress.
Sleep and insomnia come third, with only 42% of respondents.
21. 11% of CBD consumers use the products for recreational purposes.
CBD used for recreation gets the least attention, with only 11% of users consuming it for fun. Additionally, 24% of these users found CBD effective in achieving their desired effects.
22. 22% of CBD users replaced their prescribed medications with CBD.
47% of respondents admitted to replacing their OTC painkillers with CBD—meanwhile, 36% use CBD instead of prescription painkillers.
Also, 33% replaced their anxiety medication with CBD.
Statistics on CBD Safety Statistics
Get comprehensive data on the safety statistics of CBD in this section.
23. 28% of CBD brands in the US didn’t test their products for pesticide contamination.
In 2022, only 7% of US-based CBD brands did a series of contamination tests across offered products. These tests ensure products aren’t contaminated with pesticides, heavy metals, and microbes.
24. 84 randomly sampled CBD products are mislabelled.
A recent study found that 84 CBD product samples contained less CBD than what was printed on the label. Moreover, 18 of these products had way more THC when they were supposed to have none.
25. 60% of a survey’s respondents believe in the safety of CBD consumption.
Aside from CBD being non-intoxicating, there have been no records, so far, of fatality in solely taking the compound.
26. 64% of surveyed adults think CBD is safer than alcohol.
CBD can’t give you the “high” effect. Thus, it’s not addictive, unlike alcohol which has remained legal since 1933.
27. Humans can tolerate up to 1,500 milligrams of CBD a day.
1,500 mg is the threshold for tolerating CBD, but every person is different. Others might experience some side effects at that dosage level.
28. 74% of CBD user respondents are free from any CBD-related side effects.
The survey says side effects are uncommon among CBD users. However, that doesn’t mean CBD is entirely devoid of side effects. The same study recorded side effects from 26% of users.
Side Effects and Risks Statistics
While CBD is known for its tolerable effects among users, it’s important to note some of the risks associated with its use. Gain better insights by looking at the following statistics.
29. Dry mouth is the most common CBD side effect affecting 11.12% of CBD users.
If dry mouth is the most common side effect of consuming CBD, Sleepiness or grogginess is the least experienced side effect affecting only 1.78% of CBD users.
30. 270,000 and more US retailers were caught selling non-FDA-approved CBD products.
In 2019, more than 270,000 sellers had non-FDA-approved CBD products on their shelves. 40% of the people who bought them came from dispensaries.
31. There are 0 overdose reports on CBD.
There are yet-to-be-reported cases of CBD fatality among humans, according to WHO. Moreover, CBD doesn’t exhibit any indication of abuse or dependence potential.
CBD Effectiveness Statistics
CBD has been the focus of research in the last decade due to its numerous potential medical benefits.
This section examines some of the most compelling statistics on CBD’s effectiveness from surveys.
32. 75% of CBD users find CBD effective in easing symptoms.
Three-quarters of American CBD users find CBD to be “moderately effective” in relieving the symptoms they’re taking it for.
48% of CBD users find CBD to be “extremely” or “very” effective in easing their symptoms.
33. 3 in 5 CBD consumers find the compound effective in relieving stress and anxiety.
38% of CBD users find CBD for joint pain effective. 52% of people using it for sleep also find it helpful.
CBD Industry Statistics
Find some interesting facts and figures about CBD sales statistics and other industry figures below.
34. CBD product sales went from $108 million in 2014 to $1.9 billion by 2022.
The CBD industry experienced exponential growth between 2014 and 2022. As more people begin to understand CBD’s benefits better, CBD sales tend to rise.
35. Hemp-based CBD product sales declined by 10% from March 2022 to March 2023.
The decline in sales of CBD was mainly attributed to inflation. Data shows that hemp-based CBD products are sold twice than of non-hemp CBD products.
36. The CBD market will be worth $47.22 billion by 2028.
The global CBD market was valued at $4.9 billion in 2021 and $6.4 billion in the year 2022.
The huge forecast value in 2028 is from the predicted increased disposable income and the legalization of cannabis.
37. Supplements are the leading CBD products in US convenience stores.
CBD supplements top the sales among CBD products in US-based convenience stores in 2022.
Meanwhile, CBD-infused electronic vapes bagged one of the most significant sales for CBD products at $74.6 million.
39. Candy has the most share of sales among CBD edibles in the US.
Candy leads the edible CBD market in terms of sales in 2021. CBD beverages come last, gaining only 5% of the market.
Consumer Views and Perspectives
The following statistics show how people view CBD as a compound and product.
40. “No CBD product appeal to me” was the top answer from 30% of respondents who were hesitant to try CBD.
The second reason, which garnered 23% of respondents, was because of compound unfamiliarity.
41. 45% of people consider CBD “socially acceptable.”
CBD, a compound often associated with marijuana, is thought to give a “high.”
As more people are getting educated that CBD isn’t psychoactive, individuals are treating its use as socially acceptable.
42. 54% of American adults are familiar with CBD products.
Over half of adults are familiar with CBD products, but only 15% use them.
43. 4 in 10 people say CBD should now be available Over-the-Counter.
21% of people think CBD should only be available with a doctor’s prescription, while only 2% say it shouldn’t.
44. 26% of people thought CBD was the same as marijuana.
There are plenty of misconceptions about CBD. One example is that it’s synonymous with marijuana. CBD is not marijuana. It’s a compound extracted from hemp.
Spending Habits on CBD
Look at how people are spending on CBD products through these statistics.
45. People are predicted to spend $15.97 billion on CBD products by 2026.
Consumers spent about $4.15 billion on CBD products alone in 2019 and $1.8 billion in 2022. If the market wouldn’t experience any major shift until 2026, Americans will be spending $15.97 billion on CBD products that year.
46. E-commerce was the top CBD-selling platform cashing in about $2.02 billion in 2021
The convenience of online sites is top-notch. People can buy CBD products on a whim and get them delivered instantly to their doorsteps.
Statistics show that the CBD hype isn’t mellowing soon. Forecasts are consistent that the CBD industry hasn’t peaked yet and will continue to climb in sales until 2028.
Concerns about the effectiveness of CBD products are scattered among demographics. However, as long as people find relief for the reasons they’re taking it, statistics on CBD will continue to increase or plateau.